The selling power of celebrities is a tried and tested method to create sales. Every glossy magazine on the market is stuffed with adverts laden with superstar brand ambassadors and it’s obviously because, as an advertising model, it works. Naturally, where fashion is concerned, a high profile endorsement will move units, so tapping into the celeb trends is a business must.
Wholesale celebrity dresses come in a wide range from cutting edge fashions to classic styles. Channel the glamour and disco fever of the 1970s with icons such as Bianca Jagger and Anjelica Huston. Asymmetrical hems and necklines are reminiscent of Studio 54, although modern fabrics and cuts keep the style truly up to date.
1990s grunge has had a resurgence recently, but this doesn’t mean that dressing smartly is off the menu. Think about Kate Moss when her career first took off and the slim, slip style dresses she used to wear. Neutral coloured body con maxi dresses reflect this pared down trend, and the simplicity of such a style means they’ll have more longevity as a stock item. With wholesale fashion, knowing that items won’t date too quickly is a huge bonus, minimising too much capital being tied up in high-risk stock.
When it comes to 21st century fashion, accessories count just as much as the clothes. Envelope clutch purses have become a common sight on red carpets around the globe. Stock in multiple colours and encourage customers to buy in bulk with buy one get one half price offers, or free jewellery with each bag.
Jewellery as a stock item is brilliant as it’s easy to store and cheap to post. The Oscars is the biggest night of the year for spotting celebrity jewellery trends, so if possible watch the event live, make notes of key trends, and order new stock accordingly the same day. Mark items as ‘Oscars inspired’ so customers who might be wavering over a purchase will be that little bit more tempted to buy.
And, as sales of Adidas after Run DMC released their ode to the trainers in the 1980s proves, A-list shoes are just as big in terms of payback opportunities. Concealed platforms are still a show-stopping style, adding a height boost and comfort. Go for classic courts or simple slingbacks, and offer a range of heel heights. Kitten heels suit those inspired by Kate Middleton, but stilettos are more rocker than royalty. However, androgynous fashions have long been touted by icons such as Alexa Chung too, so stock loafers and brogues to attract those who like sensible footwear, because celebrities may sell, but it’s ordinary people who’ll be buying.