The Price is Right

Price is the main driver of purchases specifically for women. The item on sale may not be something a woman needs but if the price is reduced by 20% or higher, she will buy it and find a use for it. Making a list and allotting a budget does not necessarily work for us. When we go to a store, we have an idea of what we need and the resolve is there to stick to a budget. But when we see the word “sale”, all good intentions fly out of the window. What more for “buy one, take one” offers? We will probably go crazy. These are irresistible magnets for women and part of our genetic make-up.