Krispy Kreme is the only donut shop that sells premium donuts in the Philippines. Yes, we have local brands like Dunkin Donuts and Mister Donuts but they only sell the ordinary small donuts. But competition changes everything and our local donut companies wanted to innovate and establish the idea that they can already compete with international donut brands like Krispy Kreme. A few weeks ago, I went to eat at Dunkin Donuts and I am surprised and happy as well that they already serve premium donuts! Of course, it is more expensive than their ordinary donuts, but if the price is worth the taste, then I would gladly pay for it!